5 Women-Founded Beauty Brands That You Should Try

5 Women-Founded Beauty Brands That You Should Try
Thursday, March 8, 2018

In honour of International Women’s Day (8 March), we rounded up 5 incredible and inspiring women who started their own beauty lines and you should totally support them.

OUAI

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The founder of OUAI, Jen Atkin, is a hairstylist and founder of  ManeAddicts.com. She boasts an extensive roster of celebrity clientele spanning the globe. Jen Atkin spent years working around the globe talking to clients about haircare, and listening to her followers and she found out that there is a major lack of cool and curated products in the marketplace and there isn’t a brand that she and her friends could related to. And this brings the birth OUAI, luxury products that are simple, affordable, and classic in a world full of loud noise.

Glossier

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One of the world’s fastest-growing beauty brand, Emily Weiss has created a brand that appeals to millennials. Founded in late 2014 by Emily Weiss, the brand singlehandedly ushered in a new era in beauty: One in which minimalism and no-makeup-makeup is favored over chiseled cheekbones created by contouring palettes often seen all over Instagram. The brand became a cult-favorite overnight, and its iconic millennial-pink packaging can be seen everywhere, from the vanities of beauty editors to the bags hauled to red-carpet events by top-billed makeup artists.

Nudestix

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Ally and Taylor Frankel were basically born with lipstick in their hands. Their mom was a beauty executive for over 20 years who helped develop MAC’s cult classic, Lip Glass. As Ally and Taylor grew up, their approach to makeup was different from their ultra-glam mother. They prefer products that are effortless, fast & easy. So, the sisters put their heads together and came up with a light bulb idea that embodies their pared-down principle: Nudestix. These neutral, easy-to-use makeup pencils for girls on-the-go come in gorgeous formulas with a simple, streamlined application process. 

Urban Decay

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After dabbling in modeling, marketing, fitness, and advertising, Wende Zomir teamed up with Cisco Systems cofounder Sandy Lerner to create Urban Decay. The brand was revolutionary: when it was founded in the '90s, it was nigh impossible to find grungy makeup colors. With its debut range of lipsticks and nail polishes and a tagline of "Does Pink Make You Puke?," Urban Decay quickly garnered a loyal fan base. It now has a rabid cult, and the members drool at the merest mention of a Naked palette.

Huda Beauty

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Huda Kattan is internationally known for being a beauty influencer, makeup artist and entrepreneur. She left her job in the finance industry to pursue her passion for makeup artistry. Huda spent years developing her very own cosmetics line, Huda beauty, which consists of high quality eye shadows and liquid lipsticks. No doubt, her products are well-received by fans all over the world.

Happy International Women’s Day, ladies!

- Felicia (@ForteFelicity)